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The Competitive Strategy: Techniques for Analyzing Industries and Competitors
De SANDRA MAHUT
ISBN-13
9780743260886
Éditeur
SIMON SCHUSTER
Date de publication
01/01/1980
Pages
432 pages
Résumé
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of
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