The graphic artist and his design problems : creative problems of the graphic designer : design and training in commercial art = Gestaltungsprobleme des Grafikers : Gestalterische und erzieherische Probleme in der Werbegrafik : die Ausbildung des Grafiker

Résumé

Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions.