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Changing Market Relationships in the Internet Age
ISBN-13
9782874631191
Éditeur
Presses univ. de Louvain
Date de publication
01/01/2013
Résumé
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
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